Apple’s (NASDAQ:AAPL) fickle investors may be overlooking the company’s tremendous potential for growth in emerging markets in their pessimistic assessments of its future. That came from analysts at Goldman Sachs, who added in a new research report that a survey of Apple product owners in China had proven that demand for the company was alive and well.
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From those surveyed, 90 percent were at least likely to stick with the company for their next tablet or smartphone purchase, while 72 percent of iPhone and iPad users were “highly likely” to again choose an Apple device. This indicated that “Apple still appears to have an enviable level of customer loyalty in China,” the report said. Asked about Apple’s much-touted platform, 59 percent of the respondents said they downloaded from the App Store “frequently”, while 33 percent said they did so “sometimes”.