The Death of Fundamental Investing Analysis, Apple Earnings 1/23/13
Man are you folks delusional. AAPL was the exemption from the rule of the everyday cruelty of the stock markets. It had darling status and was the "It" stock for years; so you may have just forgotten that this is how the markets work. "It" status is gone, join the real world. This is nothing new. 10% is nothing for a miss and reduction as AAPl has given. They even have reigned in their guidance practice in preparation for reduced goals. Really a go-go mover like AAPL should have a 15-30% hit before this is over. Then try again next quarter like all other companies on the public markets.