When he buys 10 million plus in apple stock with the 100's of millions he got cashing out I'll believe that he believes and that he cares. For now he sold all but 13k shares of stock the moment his grants vested. Has not bought anything back since the drop and refuses to hold significant stakes in apple stock.
He gets more stock in 5 years and then 10 years. Keep the cash to ensure the company is alive so he can get those grants and cash them all out immediately as he always has in the past. Same as the other insiders and board members.
You can start believing when they all start buying stock with their own money and holding it. Not token amounts either. Something that represents a chunk of their net worth. For now it is just about zero for all of them.
Tim Cook does not care about shareholders. I do believe he wants to make great products but he is a supply chain guy trying to do 2 jobs. Both are suffering. iMacs still backlocked 2 quarters. iPad mini's backlogged. Missed numbers because of iPhone 5 constraints. Doing two jobs is not working for Tim
Steve Jobs would not fire Tim Cook. Tim Cook is doing *exactly* what differentiates AAPL from the competition: focusing on their long term strategic goals/vision. If you don't like it, then you shouldn't buy AAPL.
Keeping stock price low for 2013 benefits Apple and longs over the next two years under the ASR plan for 1.9 billion buy from private institution. More than 2.5 million shares already delivered and retired listed in last 10-Q. If price stays low for 2013, the more shares will be retired. Apple and Tim are very coy about this huge benefit. Apple will retire 40% more stock under this ASR...
Sentiment: Strong Buy
Great article and I could not have said it better myself.
Apple might have to do more than make $45-$50B this year to get us whole. Stock buy back is our only hope I'm afraid, or a new innovative product.