Buying AMZN with its crazy PE , would be incredibly Dilutive of Apple's earnings. So a no go. Also Amazon has NOTHING PROPRIETARY... they are just a service co. and marketing website. What Apple should do is put up $10 billion for Macy's and Sears and Home Depot and WalMart and some others to set up a "consortium company" to compete with Amazon. Amazon has only $5 billion in cash, and never built up almost any retained earnings in 15 years. AMAZON is a Financial basket case, if it gets competition. Apple putting up $10 billion can provide more cash to a competitive online retail company.