Examples: iPad mini like car entertainment / interface / communication digital device. Remote home automation with security with finger print entrance. A digital video recorder that is fully accessible by Apple TV. I can do this for hours. Most of the technology is just shuffling technology that Apple already uses and owns.
The only thing limiting AppleTV at this time is that Apple does not let anyone make apps for the AppleTV. The AppleTV would be the top digital group gaming and video conferencing device is Apple would just let the world develop it.
Imagine if they announced something land-breaking during the Super Bowl?
Like the famous '1984' Apple Macintosh Commercial?
Now, THAT would be Tim Cooks moment to shake up things on WS! Yes?
Imagine. (official introduction to Apple TV )...just say'in.