There's More Behind Apple's Blithe iPad Release Than Meets the Eye
Good article discussing what's up with the new iPad
01/31/13 5:00 AM PT
Apple is not one of those companies that churns out a handful of press releases every week. Its press announcements are few and far between -- and they're typically adjuncts to the big smash events the company holds to dramatically unveil its latest wonder. So why did Apple just issue two press releases about incremental product updates? Who is Apple talking to, and what is it trying to say?
Apple's corporate communications department is an oxymoron -- it barely communicates at all, at least through traditional methods like press releases. If you consider the high-profile nature of Apple, the number of products, the competition, as well as the sheer size of the company, it's odd that it puts out just a handful of press releases a year. It's not like Apple is busy setting up interviews with members of the tech press, either.
Consequently, when Apple talks, people listen. In fact, when Apple talks, it's often after a vague invitation to come to California with a few hundred of your peers for a special presentation unveiling something new that you've all been guessing about but can count on surprising you anyway...