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  • aea_gt1 aea_gt1 Feb 4, 2013 7:05 AM Flag

    BlackBerry sold out in UK

    RIMM BlackBerry Channel Checks

    I walked into a Phones4U on Oxford Street (flagship store) Saturday. The store too was just ending sales of its 'Sim-free handset' due to lack of stock. The manager was genuinely shocked by what he had seen. There was only a handful of contract-only phones left. To be fair, this location had devoted a full half of its retail space to BB10, the entire second floor. It was impressive BB Day in that store. Time was 2PM Saturday.

    On Sunday AM, I called numerous Phones4U London stores and they reported being out of stock or minor stock restricted for contracts.

    I checked out another major Phones4U outlet in a mall, it had three handsets left, also for contracts only. The managers were also very impressed with the opening. I asked them how it compared to the Nokia (NOK) Lumia, and he said there was absolutely no comparison, almost mocking the suggestions that Nokia had had a successful launch there.

    I next walked into CarphoneWarehouse at the same mall. It was out of stock. I asked how the launch had gone, if he had any observations etc. He smiled and offered, "Our Oxford Street (Flagship UK store) had sold 400 handsets in a day, maybe two. They were wiped out." I asked if that was a good number and he chuckled back that it was simply a total blow-out.

    So then I had asked him too how this compared to the Nokia Lumia launch. He said there was simply no comparison, 'that was a non-event.'

    What are the ramifications for BlackBerry, who had been left for dead, to trump and knock Nokia/Lumia out of 3rd place? This is important because the market believes that the Nokia/Lumia launch was very successful, have a look here or here

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