When tim came out and said he would talk with shareholders
OI thought this guy finally get it. He is going to defend stock, be conscious of stock price and attitude of company. Instead he call einhorn a 'silly sideshow' a few days later.
Does tim realize that his employees morale goes in the direction of the stock? GOOG at highs and apple dropping in up market. Its demoralizing to employees. Your 'secret; ways are not helping you. You invested a category of computing devices and yet you are giving it all away because you refuse to make the products that large portions of the market wants.