Bean counter, analysts and "experts" are asking for innovations as if it is as simple as flipping the burger
Those morons don't understand what is innovation. You build new technology using the existing one otherwise these group of morons would still be speaking out loud in an open ground instead of TV, trading stones and pieces of useless metals instead of trading stocks online. Apple is well on its way to new innovations and application of their existing innovations in way these morons can think of.
I don't disagree but the company is in a void of complacency. Behind closed doors mgmt could be fired up over the future but they are mismanaging a crisis they won't even acknowledge. One news event could turn the tide for the price action... but you could have said that now for about 4 months. That lack of awareness is costing investors billions in eroding market cap.