1. Last year, $120 was pocketed by selling the Jan 2013 and 2014 $600 calls.
2. In Dec I suggested selling both sides of the jan 2014 $520 option for $147 and buying the $390 put as a hedge. Today, the sale of the call can be closed out for a $58 profit but the sale of the puts for a $38 loss. The $390 put is $8 higher.
Once could close out the sale of the $520 call then sell the $425 call for $45 for a total of $58 + $45 = $103
Then close out the sale of the $520 put for a loss of $38 but sell a $405 put for $38...so no loss.
now let's add up the figures" $435 +$103 +$120 = $658 is where you you are now despite a price of $430. then once the sale of the $405 expires add another $38 $658 + $38 = $698.
This was played here at real time over the past one year.
This illustrates how one can trade out of both profitable and losing trades easily. It only works IF you do an option strategy when you buy this stock. Every pros acts accordingly, why you wouldn't is a rel mystery to me