The Dow Jones/ S&P 500 will not go up every day people. With competitive headwinds blowing in AAPL's face, what is going to happen to the PPS when the market regresses to it's mean, which it ALWAYS ALWAYS ALWAYS does. If you are long you should protect with some out of the money puts in case Captain Cook can't the 'Jobs' done. Short term I think we see 399 before we see 450. JMHO.