Sure it is painful if we still own AAPL. Reality is that they lowered guidance and margins are deteriorating. There was no announcement of new products. So I would recommend that AAPL doesn't use the cash to buy back shares now. This stock is going lower and it would be wise to use the money to buy the stock at lower prices when new products are going to be introduced. Would be able to buy more shares with lower price. Going to be some hard times for awhile. Develop the new products and lets move on. Living in denial is not going to be beneficial.