be honest.. no bull..
i have 41 shares.
I originally bought in the mid 600s... got my #$%$ handed to me and sold everything at 530s. I started rebuying in the high 400s...
basically to break even I need to be at around 610 a share.
67 shares at $393 average.
Started with 55 @ 333
Added 4 @ 617 (these actually belong to my wife and she proposed at 700 that it might be good to sell)
Then on the way down added 5 @ 504, 7 @ 526, 5 @ 449 and 1 @ 442.
At the risk of being called a liar, I have 2550 shares with an average purchase price of $202.
If you notice my postings express often the theme, "be patient and wait for the price to recover while collecting dividends," now you know why.
As I said, it may sound as if I am lying, but basically, I started buying in March of 2006 at $62 per share. What prompted me to buy was the Apple's transition to Intel processors. I am long INTC too, by the way.
Of course, this was long before the iPhone was even a rumor. I got lucky being in AAPL already when that came out. Same with the iPad.
Apple caught my attention when they announced the transitin to Intel at the WWDC in June of 2005. As an Intel shareholder at the time, I was following related news.
But what REALLY got me to start buying AAPL was when they totally surprised everyone at MacWorld in January 2006 by demonstrating Macs running the new Intel Core processors a full six months ahead of schedule and with 3X to 5X better performance than the PowerPC processors they replaced as well as 30% lower power consumption and heat generation.
When I saw those specs, I knew it would be a game changer for Apple's Mac business and they would cease to be only a niche player in the personal computer market.
So it was the future prospects for the Mac that got me started buying AAPL and, as the iPhone and iPad came along, it seemed pretty clear that those would be winners too.
I recall people saying after the iPhone announcement, "nobody will buy a smartphone without a physical keyboard,' and complaining about the lack of a removable battery or that it did not run Adobe Flash. Then about the iPad they said, "Why would anyone want one of these? It is not even a 'real' computer. It's nothing but an oversized iPod Touch." They even made jokes about the iPad name sounding like a "feminine product." I guess they never heard of the ThinkPad.
All stupid criticisms. I could see that and held onto my AAPL over the years.