the company can show top line and earnings growth again. Margins are important too but aren't as important if the other two parameters resume growth. There hasn't been net institutional buying regardless the company's own buyback program, which is going to span out in a couple years. The institutional ownership percentage has been dropping gradually. It doesn't make sense to buy when big money is selling. And the big money won't stop selling unless Apple can reignite enthusiasm. Without major hardware releases or ratings upgrades, there won't be any catalyst to push AAPL back up. I remember hearing one Yahoo Finance chart analyst say after the buyback news that if AAPL couldn't break 460s range with heavy volume then a retesting of 385 or even lower price would be inevitable. The recent price movement seems to prove she's actually right. This quarters earnings probably won't look pretty, and I except the share price to go even lower from here.