If Bezo's ran Apple he would sell the iPhone below cost to increase marketshare and drive apps sales. Then he would change the pricing model of the app store from agency to wholesale and mark apps below cost to drive iPhone sales. In no time Apple's 40B earnings would go negative.
and yet apple would trade at 1000x PE.... Don't u get it? it is as much about mgmt as it is the company. And u forget to mention that Bezos would create 10 new businesses that will set the trend for tomorrow's technology, businesses with great potential and potential SPIN OFF potential that will make valuation of the whole company as if it is holding a bunch of great technologies. Hence very high valuation. C'mon folks, see how it works? Bezos can pitch his ideas to investors who believe Bezos can then sell the ideas to others down the road, that is why the stock keeps going up!!