Jeff has beguiled WS for years now with hype, bait and switch. The future is what Amazon is all about but tomorrow never comes. But investors seem to love the emperor's clothes and spend their money bidding for a similar suit for themselves. Meanwhile, Apple's success is immediate but no one is promising anything over the horizon, and that just isn't mystical enough for the media - not enough hope and change.
It's primarily just "rotation" ..... money poured out of Apple because everyone owned it, and the profit-taking binge cranked & cranked. It moved into Google, Amazon, Netflix (?!?!), Linked-In, etc., and now we're in the process of seeing the first vestiges of money beginning to move back into Apple. Another 6-9 months and we'll be in a new ball game.