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Apple Inc. Message Board

  • zazbillyt zazbillyt Oct 28, 2013 4:49 PM Flag

    Holiday sales forecasts don't look like a miss to me, more in line with expectations.

    For the holiday shopping season, ending in December, Apple expects sales of $55 to $58 billion, and gross margin of 36.5 percent to 37.5 percent. Analysts were anticipating $55.7 billion in sales and gross margin of 37 to 38 percent. Just a little low on the low end, that's all. Apple always low-balls, in order to be able to raise later.

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