that and coffee prices are expected to increase significantly over the next several months
Maybe. But then why is the price rising and the after hours has it at $17.00. SBUX also is rising. Plane and simple people will not stop buying coffee.In all ernest I hope you are wrong. I would like to see this got to 18 and beyond.
I don't know why they're rising maybe because the extremely low coffee prices haven't exited yet.I don't expect people to stop drinking coffee, but I'm unsure what rising prices will do to this companies margins. As far as Starbucks, I think I read somewhere they have already bought coffee futures at lower prices and are this hedged, plus they joined forces with green mountain.Anyway, I'm still trying to figure it out.