I believe that there is a misconception that everyone in this country is on welfare or shopping Wally World to save money. Safeway carries many products you can't get at an average grocery store. There are only two players where I live, Wal Mart and Safeway. After doing a careful comparison Wal Marts prices have crept up and are about the same as Safeway, and in a lot of cases higher than Safeway. I don't shop there for groceries because the price difference is almost nothing. Ever try Wal Mart meat? How about the produce? Sorry, I am going to be shopping Safeway here is Fallon, Wal Mart folks make me cringe.