Can the Company overcome the huge Sell-off from the top and undo some of the short position while moving to NYSE? Obviously revenue and product sales are racing upward! Today Whole Foods featured on CNBC. Expansion of organics nationwide continues at a rapid pace. Hard for shorts to imagine anyone would eat anything but fast food or drink anything organic and no fructose corn syrup.
The market for Reed's products is only going to get bigger and BIGGER . . just pay attention to the aisles and SQFT that the Trader Joe's and Whole Foods dedicate to Kombucha type products and other functional beverages , GROWING. . This is just the beginning and with Reed's new and vastly improved distribution lines there is nothing but increased revenues in our future . .If you are short this stock for the long term you must just think it's a fad . . . no ?