If you rub out the freight/refrig/plant off-line costs- Reed's would have been profitable. I think most are #$%$ at the hiccup after hiccup, bringing us to the profit alter time and again and cancelling the wedding (marriage of sales and profits). We will be fine, we're at the inflection point to making money. Once, the machine is oiled (plant) is up to capacity, dist channels are filled 8 vs 4 products, then the obvious pains of our past will no longer be slavish to profits. It will all be worth the wait and man how we've waited on the sunrise!!