As I've said before, the market (as well as several formerly-vocal board posters here) place no value on growth if there are no current profits.
Those of us with a longer timeline than last quarter's earnings, and who are savvy enough to recognize real value when the rest of the world looks the other way, well, we just smile at the short-sighted and keep buying at these levels.
Very true. The ginger brew is just a fad with lots of competition emerging overnight. The craft soft drink market, not the exotics but the mainstays such as cola, cream soda, and root beer, is in its early stages with huge potential once national marketing is in place. As this market grows, major accounts agree to product placement, and CR has his distributor ducks in a row (so to speak) look for one of the majors to jump in and make an offer none of us can refuse. May take a couple years but this is my opinion.