Wow, talk about really going mainstream- next stop Walmart or Target...
Reed's Culture Club Kombucha Now Authorized in Select Jewel-Osco Grocery Stores
Six of Reed's Kombucha Flavors Are Featured in Jewell's Expanded Natural Cold-Set Stores Throughout Illinois, Indiana and Iowa, Starting With 80 Locations
problem here is that there is no marketing support so a lot of potential is lost. mainstream has not heard of k and will not know who is who in the field. they will see the items but not know to buy them. and the branding expansion opportunity falls short of what could easily be done with even a modest effort to market and sample. sampling pays for itself.
It is great news. At 6 of 8, looks like they aren't doing the 2 least-popular flavors. Chicago should be a good market for it (strong % of health nuts, Russians, etc.)
My concern is the stock. This thing tends to pop up on good news like today, then just trickle back down (and then some) over the coming days/weeks. It's very frustrating sometimes. Maybe I should try to trade it more often, instead of buy & hold?
This is a $7 stock right now. I'm not sure why it's not trading there. I can only buy so much.