Can't post a direct link, but go to the Reed's website and click on Investors.
Click on the Reed's Investor Presentation (PDF) about halfway down.
Just read it over, it looks very nice. The slides at the end charts are extremely interesting. They offer approximations on the revenue, gross profit contribution, and SGA as a % of sales.
2013 Revenue EST: $37.5M (so estimating $9.77M in Q4)?
Reeds presentation today in LA must have been ok