They won't survive without a suitor. They sell a lot of soda but make no money (same for Kombucha). The K ramp of about a few years ago is non-existent. You can't grow the brand without unit price increase and brand recognition. Without a large marketing arm around the R brand K its an unknown. Expect a sell out for sure at bargain price.
Yes- Reed's will be acquired. CR isn't motivated or, to take the company to a level of importance. Therefore, I too see a "I give up and a sell out"". How can you compete with GT- if you cut advertisement. The brand itself is unknown. I don't see Reed's pushing out Kombucha to the masses on their own. Sales are very nominal after introduction into channel. Great products under a different company and leadership.