Bebe and the CW's 90210 have come together to launch a new line which will be introduced on tonight's episode aptly titled, “It’s Getting Hot In Here”. The apparel partnership represents an unprecedented collaboration between producers and wardrobe stylists from the show along with bebe's creative design team. It's sure to be sexy, modern and california casual.
Bebe founder Manny Mashouf says the new partnership "makes perfect sense because there is a natural synergy between our Bebe brand and the adventurous energy and sexiness portrayed by the characters in the show."
The collection comprised of dresses, tops, bottom and accessories, with price points ranging from $59-159 will launch in select bebe stores nationwide and also on bebe.com on February 10th.
The bebe Addiction Pre-Spring Collection is awesome. Also, the Valentine's Day related fashions are out and simply ravishing. Bebe is becoming more popular again. Plenty of new customers in their demographic.