Well liked product. Half billion in sales, $150 million enterprise value and no debt. But can't make money. I compared to Guess and the gross profit is almost the same at about 38-39% in yet Guess has a lot smaller expense cost, at least in percentage terms. How about Guess by us out??
BEBE has 3 million "likes" on Facebook so it's not like they are a dying brand. The major malfunction with them is in execution. There is still a great opportunity for them to right the ship and make some major money. I dumped their stock after the earnings came out, if they can't make money during the holidays then they are a long term comeback story but short term there will most likely be some pain. Could be that they get bought out but I'll miss it unless the stock drops to around $3 (which would be a ridiculous value).