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Martha Stewart Living Omnimedia Inc. Message Board

  • checker_soft checker_soft Mar 6, 2013 11:40 AM Flag

    OK, what happened?

    Why the sudden quick and massive jump in price? Did something happen at the trial?

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    • It's hard to say. I have been playing this drama with M calls and puts for JCP and MSO. With the high time premium for the M calls, I closed out my positon at the open today and am glad I did. M has dropped sharply.
      JCP is down again today, so I can't explain the MSO pop.

      Ron Johnson was a terrible witness and Martha just expounded on her sense of entitlement. JCP can't wrap up its case and it looks like a delay for a month with the temporary injunction left in place and perhaps expanded to include "JCP Everyday" products designed by MSO .

      This can simply be a reaction to a rumor

      Sentiment: Strong Sell