Recent

% | $
Quotes you view appear here for quick access.

Pandora Media, Inc. Message Board

  • tenbeerhoe tenbeerhoe May 7, 2013 10:22 AM Flag

    The reality behind April audience metrics

    Growth Stalls as Pandora Approaches Saturation:

    Pandora says: Listener hours for Pandora during the month of April 2013 were 1.31 billion, an increase of 24% from 1.06 billion during the same period last year.

    Reality says: Listener hours for Pandora during the month of April 2013 were 1.31 billion, a DECREASE of 12% from 1.49 billion last month.

    Pandora says: Share of total U.S. radio listening for Pandora in April 2013 was 7.33%, an increase from 5.95% at the same time last year.

    Reality says: Share of total U.S. radio listening for Pandora in April 2013 was 7.33%, an DECREASE from 8.48% in February 2013.

    Pandora says: Active listeners were 70.1 million at the end of April 2013, an increase of 35% from 51.9 million during the same time period last year.

    Reality says: Active listeners were 70.1 million at the end of April 2013, an increase of 0.86% from 69.5 million last month.

    YOY comparisons always make things look nicer for the casual observer, but month-to-month comparisons reveal the trends that real investors should be paying attention to.

 
P
14.27-0.17(-1.18%)Aug 30 4:01 PMEDT