We’ve seen a nice increase in RPMs especially Mobile RPMS, could you imagine if it “accelerates”.
“Morgan Stanley's Scott Devitt upgraded his view on Netflix -- going from equal weight to iverweight -- suggesting that Apple's arrival may actually benefit Pandora by getting more traditional radio advertisers to earmark more of their marketing dollars for digital broadcasts.
With Pandora serving up more than a billion hours of content a month these days, Devitt feels that ad revenue should accelerate now that Internet radio is a viable platform for sponsors. As the undisputed market leader -- something that Apple is unlikely to change anytime soon -- Pandora should be the biggest beneficiary for the shift in ad spending.”
Well said Gents! It's funny how the bashers only see one winner in this game. There is room for SIRI, GOOG, AAPL, & P. More than one terrestrial radio conglomerate was successful when they replaced AM radio. (E.g. Citadel Broadcasting, Clear Channel, Cumulus, etc.) Good luck longs!
The increase in RPMs is partially due to the success Pandora is having in the Local Ad Market. They invested well in building out their sales staff that has paid big returns in that Market. It was noted well in the last Q Conference Call.
Have you noticed an increase is the “locals” advertising on your Pandora?
Disclaimer: I am a stock holder, will remain so for the long term and believe that Pandora will replace terrestrial radio in the near future and that we have a very bright future in the 15 Billion Dollar Radio Ad Market.