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Pandora Media, Inc. Message Board

  • nbobic420k nbobic420k Sep 18, 2013 8:17 PM Flag

    Heres my question: whats the big deal that pandora won the song battle?

    They still offering more shares and taking out secondaries... nothing has changed is this just a way to pump this up so that the secondary does not look as bad?

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    • The deal is that the music companies can't pull out of the deal they currently have with Pandora. That's a bad sign when they no longer want to deal with you. Either way, rates are going up under the current deal through 2015 when the deal expires. Do you think rates are going to go down after that. I wouldn't. Not with Apple paying more and giving them a piece of the advertising revenue. Also, by then, Pandora will probably have less listeners and even worse bargaining power. At that point, Pandora, with its high market cap and executives making huge amounts off their options, needs the music industry far more than the music industry needs Pandora.

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