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Capella Education Co. Message Board

  • djainc1 djainc1 Feb 25, 2011 5:17 PM Flag

    Investors Value Culture

    CPLA's Marketing / Brand group, team, alliance or whatever name du jour the VP thought of in this current 12 month cycle is the poster child for what is wrong in the firm. Outrageously priced and inadequate Contractors replacing in house experienced staff. Clueless, neophyte managers and directors making this week's cuts to staff then all are quickly shuffled to "new" areas of expertise.

    Change for the sake of change is never good. Insiders have spoken out about the death of CPLA's culture. Those left in the wake of this week's cuts are organized into this year's flavor of Brand and Marketing. Investors look for strategies, there are none here. Communications need to traverse all areas in in firm, yet here communication = vacuum or silo is probably the best adjective.

    Investors need to be keenly aware that the rift within CPLA will not heal. Enrollment will be key in Q2 & Q3 for CPLA, so watch those numbers in the coming quarters like a hawk. If enrollment remains flat or declines, shareholders will realize parallels' with share price.

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