Hopefully, RAI will appeal, though any plaintiff victory is a potential precedent, which is unfavorable.
Litigation results have been a constant risk that the tobaccos have faced in the past decade, and are prominently cited in the 10Ks. They have also dampened earnings multipliers, which is why some analysts consider the tobaccos under-valued.
IMO, one verdict should not affect the RAI price short- or medium-term. But a string of plaintiff successes no doubt would.
Good luck to all, and a Happy Thanksgiving next week!