You think because that one director is selling so you should short as much as you you can without thinking and without being punished? You are totally wrong!!!
That director might be just retiring and money means only numbers to him right now.
His selling does not mean that the report is not great.
He is just holding too many shares and he need to sell some and that's it.
if he's selling and #s are down, would that be punishable insider or did he pre-register his sale on an earlier date. Then it is planned to sell into strength, so as not to hurt the price with drop. FYI