I have a friend working at ISTA and he gave me the information. Every year at year end ISTA increase's price and send one months of Inventory to Wholesalers at old price. January sales were very low because of shipment of one month of Inventory at wholesalers. They are trying to send one month of Inventory at quarter end and give 2% discount. In that way they will be able to make their #'s. Again they are playing a game, hoping sales will recover in next quarter.