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Local Corporation Message Board

  • flankenking flankenking Apr 8, 2013 1:26 PM Flag

    Mobile traffic of Local Corp grew 167% from Q1/12 to Q1/13 - from 12 million to 31 million

    The company reached mobile traffic of 32 million monthly unique visitors (MUVs) during the first quarter 2013, up 167 percent from 12 million MUVs during the year ago period.

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    • Mobile Is A Big Advantage For Local Corp

      First: Mobile Apps and mobile-enabled available for consumer sites
      • Flagship-Site
      • Spreebird

      Second: Launch by Local solution offers a mobile-optimized website for SMBs and other important components for mobile

      Third: Some very important patents for mobile

      Fourth: Mobile needs targeting - and Local Corp has the best targeting of all local search companies

      • 4 Replies to flankenking
      • Targeting is the MAGIC WORD of Mobile Search

        First step of targeting of Local Corp: Concentration on Local Search

        Led by mobile search, local digital advertising is likely to grow over 13 percent in 2012 and will soon make up 25 percent or more of the local ad market. The forecast, completed by BIA/Kelsey, pegs mobile search growth at an astounding 77.2 percent, followed by online video at 51.6 percent and social media growth at 26.3 percent.

        Pay-per-click rates for local versus national keyword terms

        Search Term Click Bids* Premium

        Plumber $9.55 282%
        Plumber Los Angeles $26.91

        Credit Union $0.91 235%
        Seattle Credit Union $2.14

        Restaurant $1.39 139%
        San Francisco Restaurant $1.93

        Moving Company $10.82 114%
        Denver Moving Company $12.38

        Wedding Florist $1.92 147%
        Orlando Wedding Florist $2.82

        Hotel $1.80 200%
        New York City Hotel $3

        Second step of targeting of Local Corp: Marketing for everyone is marketing for nobody

        •The ‘Soccer Mom’ demo
        »Aged between 25-45 with one or more child at home
        »Controls significant portion of the household spend
        »Typically spends 80% of that money within 20 miles of home

        •89% of in-store purchasers in key categories have conducted online research**

        •82% of people visiting local search sites follow-up with offline action (store visit/call)**

        •Soccer mom + local + commercial = ad sponsors
        »~70% of revenue is CPC; 20% subscriptions; 10% display

        •57% of Local.Corp's flagship-site and 80% of Spreebird traffic is this demo

      • Local Corp offers Launch for Local:

        You could spend over $1,000 elsewhere or get it all with Launch by Local for just $249. See how Local Corp stack up over the competition. The complete offer (named Propel) of the Launch by Local-package for only $249:

        - URL-Acquisition

        - Web-Hosting

        - Site Design

        - Mobile

        - Social Media

        - Content

        - Listings

        - SEO

        - Display

        - Offers

        - Calls

        - Leads

        Propel gets you everything you need to launch your business to new heights so that you can get found by customers looking for you when they’re ready to buy. The best part about it? Our package offers an unbeatable value at one low price. Sign up today and we’ll do all the work to get you started.

      • Local Corporation's Spreebird Awarded “Best Shopping Mobile App” by the Web Marketing Association

        Popular deals site app recognized as Best in Industry

        IRVINE, Calif.--(BUSINESS WIRE)--Mar. 29, 2012-- Local Corporation , a leading online local media company, today announced that Spreebird Deals has been named “Best Shopping Mobile Application” in the Web Marketing Association's 2012 Internet Advertising Competition (IAC) Awards.

        The annual IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising. Judges recognized Spreebird on criteria including creativity, innovation, impact, design, copywriting, use of the medium and memorability.

        “This is a tremendous honor and reflects the creative spirit and commitment of our talented Spreebird team,” said Malcolm Lewis, SVP and general manager, Spreebird Deals. “Consumers are accessing deals from their mobile devices more than ever before. The Spreebird mobile app makes it considerably easier for consumers to access Spreebird deals anytime, anyplace while allowing them to give back to their local communities.”

        According to eMarketer, nearly 20 million U.S. adults redeemed a mobile coupon or deal in 2011 and they expect that by 2013 that number will nearly double.

        Through its Community Rewards program, Spreebird gives back 10 percent of its deal profits to the user's favorite school or charity every time they buy. To date, Spreebird has donated more than $650,000, supporting everything from copy paper and school supplies to sports and after-school programs.

      • Local Corp's Flagshipsite Mobile App was recently named as a finalist for the 2013 Appy Awards
        in the Search Tools category.

        The 3 Finalist in the Category "Search Tools":

        - Zillow Real Estate App by Zillow for Zillow

        - Verizon Visual 411 by Verizon for Verizon

        - Local Corp's Flagship-Site Mobile App by Local Corporation for Local Corporation

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