First step of targeting of Local Corp: Concentration on Local Search
Led by mobile search, local digital advertising is likely to grow over 13 percent in 2012 and will soon make up 25 percent or more of the local ad market. The forecast, completed by BIA/Kelsey, pegs mobile search growth at an astounding 77.2 percent, followed by online video at 51.6 percent and social media growth at 26.3 percent.
Pay-per-click rates for local versus national keyword terms
Search Term Click Bids* Premium
Plumber $9.55 282%
Plumber Los Angeles $26.91
Credit Union $0.91 235%
Seattle Credit Union $2.14
Restaurant $1.39 139%
San Francisco Restaurant $1.93
Moving Company $10.82 114%
Denver Moving Company $12.38
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Local Corporation's Spreebird Awarded “Best Shopping Mobile App” by the Web Marketing Association
Popular deals site app recognized as Best in Industry
IRVINE, Calif.--(BUSINESS WIRE)--Mar. 29, 2012-- Local Corporation , a leading online local media company, today announced that Spreebird Deals has been named “Best Shopping Mobile Application” in the Web Marketing Association's 2012 Internet Advertising Competition (IAC) Awards.
The annual IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising. Judges recognized Spreebird on criteria including creativity, innovation, impact, design, copywriting, use of the medium and memorability.
“This is a tremendous honor and reflects the creative spirit and commitment of our talented Spreebird team,” said Malcolm Lewis, SVP and general manager, Spreebird Deals. “Consumers are accessing deals from their mobile devices more than ever before. The Spreebird mobile app makes it considerably easier for consumers to access Spreebird deals anytime, anyplace while allowing them to give back to their local communities.”
According to eMarketer, nearly 20 million U.S. adults redeemed a mobile coupon or deal in 2011 and they expect that by 2013 that number will nearly double.
Through its Community Rewards program, Spreebird gives back 10 percent of its deal profits to the user's favorite school or charity every time they buy. To date, Spreebird has donated more than $650,000, supporting everything from copy paper and school supplies to sports and after-school programs.