"We launched the product in the last quarter to the hosted shopping directory." means the integration of Krillion in existing and coming products.
System for Providing Localized Shopping Information which was issued on October 4, 2011, and the expiration date of which as determined based on a patent term adjustment as calculated by the USPTO is May 5, 2030
Abstract: A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user.
Local Corp's New Patent Could Offer Company Significant Opportunities
Oct 14 2011
The USPTO granted a patent to Local Corp that appears to have significant implications for location based product and deal search offerings in the local space and has the potential to be the most valuable among a growing and increasingly valuable stable of local and directory search patents owned by Local Corp.
Local Crop Granted U.S. Patent Number 8,032,427 for a System for Providing Localized Shopping Information
IRVINE, Calif., Oct 17, 2011
Local Corporation, a leading online local media company, today announced that the company has been awarded patent number 8,032,427 by the U.S. Patent and Trademark Office covering a system for providing localized shopping information.
Issued on Oct. 4, 2011, the patent describes a system by which consumers are provided with online information for specific products sold by local retailers using location-based information to determine relevance. The patented system also provides for the display of relevant advertising along with the sought-after local shopping information.
According to BIA/Kelsey, approximately 97 percent of consumers who use the Internet have used it to research goods or services they purchased offline.
"Consumers are increasingly using mobile devices and apps to research products that are ultimately purchased at brick-and-mortar retailers. As a result of this, we believe that location-based services will play a growing role in connecting retailers with ready-to-buy consumers who are searching for those products," said Heath Clarke, chairman and CEO, Local Corp. "We believe this new patent, acquired as part of our acquisition of Krillion, provides Local Corp with important new intellectual property in this space."
Acquired by Local Corp in April, 2011, Krillion is a leading location-based product search service that connects online shoppers with products available in stores locally, with current discount, pricing and product information. Krillion's localized shopping data adds local relevance at the product level and enables national campaigns to reach web-influenced local shoppers across the U.S. Today, the growing Krillion local search index includes more than 1,200 brands representing more than 77,000 products from more than 70,000 retail locations
10/14/2011 @ 12:25PM |1.104 views
Local Corp shares are trading sharply higher Friday, apparently getting a boost from a SeekingAlpha post highlighting a patent the company received this month called “System for providing localized shopping information.” The patent, originally filed in 2007, but just granted, sounds a lot like Groupon and other local deals sites.
“A localization service is provided that provides users with online information on local retailers that sell particular products,” the patent abstract says. “A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user’s search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user.”
Krillion’s Local Shopping Search Engine Program for Multi-Channel Retailers
Krillion is the industry leader in local product comparison shopping. Millions of consumers access Krillion local search results through our extended network of leading publishers, manufacturers, mobile providers and others, to quickly find where specific branded products are sold, and which retailer has them in stock right now.
Krillion aggregates and structures consumer product information from multiple sources to create an up-to-the-minute index of products, retailers, locations and in-store stock, real-time availability for 40,000 cities across the United States. The powerful combination of Krillion's patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store availability, store pickup and other convenience services offered by multichannel retailers
Krillion works with retailers to list their products in our local comparison shopping search index. When shoppers search for specific products you sell through your store locations—whether online or on the go with mobile--your product listings appear in our search results.
Generate leads from Krillion’s qualified audience of ready-to-buy online consumers
Krillion’s unique lead referral services provide marketers with targeted and timely opportunities to improve your marketing ROI, shorten your sales cycle and grow new business. Whether you are looking to launch timed promotional campaigns, capture prospective buyer opinions, or drive information or call requests, there’s no better way to generate leads for your marketing outreach programs.
Tap into our audience of ready-to-buy consumers while they are actively searching for detailed product information online and where to buy locally, offline. Retail programs include:
•CPC programs provide a low-cost of entry; pay only for clicks we generate through our network.
•Click-to-Call programs allows customers who find you on Krillion search result pages to speak directly to your representatives over the phone at no cost to the customer.
Leverage Krillion’s location-based product data to create next-generation, dynamic display or mobile advertising campaigns with more local relevance. We work with interactive agencies, rich media platform companies and online publishers to integrate local product and pricing data into rich media advertising formats for their clients.
With the largest structured database of retail and product information for leading brands, our API is capable of quickly supplying a vast array of localized, single or multiple retailer assortments with brand/retailer/pricing combinations, all available for integration into rich media creative to be geo-targeted to national audiences.
Read more about the evolution of rich media toward integration and display of rich data.
We pioneered location-based product search. Our local comparison shopping service integrates seamlessly with your website or mobile app, exposing local, relevant product offers for your viewers, and giving you another way to monetize your audience.
Our highly structured content can be optimized for any product-related page or app, and then customized to display search results by product category, brand, top-selling products, and more.
Here’s how it works
1.Got a local news or YP website? Use us to showcase great product deals at local retailers.
2.Does your website focus on product reviews? We provide a direct path from your recommendations to local, in-stock products.
3.Got a mobile shopping app? Tell us where your users are right now, we’ll tell you which products are available in nearby stores.
We do the leg-work
Krillion works with top retailers to drive and track local sales generated by leads we refer from your site. As a Krillion publisher partner, you receive a portion of those revenues.
Consumer-goods manufacturers use the industry’s most versatile and dynamic product locator to connect ready-to-buy shoppers with local, in-stock product at authorized retailers. Do you know which of your hundreds of national storefront retailers have your most popular product in stock, right now?
In fact, we probably know more about which of your retailers stock which of your SKUs than you do. Our vast, local product index powers the websites of top manufacturers so they can offer their customers accurate, where-to-buy and availability information that keeps them engaged in the buying process.
Our real-time product locator can even combine online and offline product availability into a single view that is easily integrated into your e-commerce workflow. Within weeks, with minimal back-end development on your part, we can help you add powerful, new convenience features to your website that shorten the path to purchase for your online shoppers, and turn them into buyers
Krillion offers unique local product content distribution opportunities for consumer product manufacturers, content providers, retailers and rich media providers. Our API and widget technologies allow our business partners to access Krillion’s data service to enhance websites, mobile applications and marketing efforts that engage locally-focused consumers quickly with high-quality local product and availability information that can result in increased traffic and sales.
Local Shopping for Content Providers
Enhance your web site’s content and generate additional revenue while providing interactive, local product search results for your online communities. Krillion for content providers leverages our data service for positioning adjacent to your content sections that can benefit from “where to buy” information. This service is optimal for any product related content page and can be customized to return results by product categories, product brands, top-selling products and more. More...
Where-to-Buy Solutions for Manufacturers
Give customers who visit your site the best shopping experience, where ever they choose to buy your product, with Krillion's 360 Product Locator. Product manufacturers looking to easily increase website capabilities, drive retail sales and offer online shoppers more buying choices choose Krillion to power their where-to-buy sites. A “where to buy locally" tab is placed on your site's product pages to guide customers toward quickly finding local dealers with your products in-stock, in-store today. Krillion provides an easy implementation for manufacturers that need to deploy an improved and cost-efficient product/dealer locator solution. More...
Advances in online display and mobile advertising are enabling marketers to re-imagine ways to use dynamic data in creative to serve client campaigns – especially in the creation of geo-targeted national advertising campaigns – with more locally relevant information, such as product pricing, inventory, and special promotions. Here at Krillion, we can help you drive higher performance with your rich media by enabling more dynamically generated content that consumers can use as they turn to the web and mobile web to research and buy products at stores near them. More...
Custom Integration Partnerships
In order to meet the unique needs of large and fast-growing companies, Krillion brings the flexibility to adapt its programs for select partners. Custom solutions may include our data service via API or other content integration options and customized solutions designed especially for search engine partners, retailers and publishers.