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Local Corporation Message Board

  • fankenkoenig fankenkoenig Oct 24, 2013 2:31 PM Flag

    Local Corp is Master of Relevance in Mobile Shopping - And that’s the key: it has to be a relevant deal

    Local Corp is Master of Relevance in Mobile Shopping - And that’s the key: it has to be a relevant deal

    During all stages of the Mobile Shopping Life Cycle, consumers have the ability to tap into their mobile phones to find products and check pricing and availability based on where they are at the moment.

    This is where those ping alert type apps come in, such as when a consumer is driving or walking by a store they receive an alert of relevance.

    And that’s the key: it has to be a relevant deal. Less

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    • Our powerful shopping infrastructure is unparalleled

      Benefit from our dynamic shopping engine that indexes products from over 75,000 retail stores nationwide. Powered by the patented Krillion localization engine, we capture the most current product, pricing, and inventory information across leading consumer brands to deliver locally relevant, up-to-the minute shopping content to your audience.

      the reason is simple: Localized Shopping System basing on thís patent:

      Local Corp Granted U.S. Patent Number 8,032,427 for a System for Providing Localized Shopping Information

      IRVINE, Calif., Oct 17, 2011

      Local Corporation, a leading online local media company, today announced that the company has been awarded patent number 8,032,427 by the U.S. Patent and Trademark Office covering a system for providing localized shopping information.

      Issued on Oct. 4, 2011, the patent describes a system by which consumers are provided with online information for specific products sold by local retailers using location-based information to determine relevance. The patented system also provides for the display of relevant advertising along with the sought-after local shopping information.

    • As more people use their phones to shop, there will be more opportunities to provide more relevant offers.

      New research shows that substantially more smartphone owners (73%) are using their devices to research during the shopping process, an increase of more than double from the previous year (see Story).

      In a bit of potentially good news for brick and mortar retailers, the Local study by the e-tailing group found that a majority (59%) of shoppers will purchase online and go to the store to get an item to skip online shipping charges.

      Read more at mediapost: targeting-mobile-shoppers-with-relevance

    • Best Message from last Conference Call: 3.75-fold monetizing of traffic is a dramatic increase
      " We continue to invest to make tremendous progress in mobile. Mobile traffic is at record levels, up 6% consecutively and up 79% over the year ago period. In our regional testing on mobile traffic, we monetized only 20% of the [rated] [ph] desktop traffic. That was a huge gap. To address this, we launched the mobile testing platform during the second quarter, and I am very pleased to report that we now monetize mobile traffic on our network at about 75% of the [rated] [ph] desktop traffic, a huge improvement over the past quarter alone"

      Source: Transcript of Conference Call - Read the complete text direct on Seeking Alpha.

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