In short, Local's laser focus on expanding its Network Publishing business, releasing
new product offerings, growing its user base, and enforcing its IP assets positions the
company for potential margin expansion, revenue growth, and--ultimately--increasing
cash-flows this year and in the years to follow.
We are also projecting the company's operating cash flows will grow to $9.4 million for the year."
Merriman Capital about the joke in 2014
The company's efforts to increase sales from its high-margin Network
business could help to generate substantial cash flow in the years ahead.
Local has revved up its sales initiatives within its high-margin Network Publishing
business. This business helps merchants and community websites monetize
consumer traffic through genre-specific advertisements carefully targeted to
consumer interests and local communities. As more revenue accrues from this
business, the company's margin mix should improve leading to more consistent
profits and cash flow.