Local Corp Drive Shoppers In-Store - Not Yelp or Angies List
Case Study: Ace Hardware Uses Mobile Tools to Drive Shoppers In-Store
Merchant: Ace Hardware
Size: 4,700 locations
Bottom Line: Adding location-based technology to a mobile app encourages online shoppers to make purchases in-store.
The trend toward consumers making purchases on the web isn’t slowing down — with 70% of those surveyed in 2013 reporting that they prefer shopping online — however national hardware chain Ace Hardware is doing its part to bring online shoppers back in-store. The company has recently debuted a new mobile iPhone application, meant to enhance the shopping experience and encourage customers to complete their transaction at local Ace Hardware locations.
“It allows the consumer to find more information about what they’re standing in front of, the product they’re looking at,” says Mark Lowe, Ace’s e-commerce marketing, and digital department manager. “
Source: Read the complete text direct at Street Fight Less
Ace is a client of Local Corp
A: AT&T, Ace Hardware, Ann Taylor, Apple Less
Other clients of Local Corp:
T: Target, Teavana, The Children's Place, Toys R Us, True Value Hardware
W: Walgreens, Wal-Mart, Williams Sonoma, Wrangler
P: PC Mall, Pauls Tv, Pottery Barn, Pottery Barn Kids
R; REI, RadioShack, Restoration Hardware, Rite Aid
S: Saks Fifth Avenue, Sears, Sony Store, Sperry Top-Sider, Sur La Table
K: Kmart, Kohls
L: L'Occitane en Provence, Lane Bryant, Last Call by Neiman MarcusLee, Levi's, Lowe's
M: Micro Center
F: Foot Locker, Fossil, Fry's
H: Harbor Freight; Home Depot
C: CVS, Carters, Catherines, Coldwater Creek, Costcocrocs
B: Babies R Us, Bed Bath And Beyond, Best Buy, Big 5 Sporting
The business of Local Corp is more sustainable than the business of Yelp
Yelp is bad for real consumer-products, you can it only use for restaurants and similar. But if you had found an excellent restaurant, you will ignore Yelp in the future.
But by every buy of a new product, you want to look at the inventory and prices of some shops around you and use an offer of Local Corp, especially since Krillion was intergrated in the most offers of Local Corp.
And therefore a rational investor will hurry with a change from extreme overvalued Yelp with the big danger of a fast saturation to the extreme undervalued Local Corp .
And that is the reason, why Microsoft chosing Local Corp's Krillion - not Yelp!
The partnership with Microsoft connects Local Corp to millions of customers searching for products and services through Bing
Microsoft's search engine has seen growth recently against larger rival Google (GOOG). In July, Bing had a 17.9% market share of searches in the United States. This number is up 2% from the previous year. Bing has seen growth through growing demand for Windows 8 products and being the search of choice for Apple's (AAPL) Siri voice search technology. Google and Yahoo (YHOO) had market shares of 67% and 11.3%, respectively for the month of July.
Local Corp will provide location-based local product search results for web searches through Bing. Local Corp's new deal will also integrate search results using the company's Krillion platform. Krillion offers unique searching, connecting customers and retailers with actual products in stock, using patented technology.