I bought this stock in 92, after Consumer's Reports recomendation made their products fly off of the store shelves.
Then the brilliant management decided to change the design of their product, and kick CU in the teeth by referring to them in expensive advertising that resulted in a lawsuit from CU.
Management settled (I don't know how much it cost them other than the goodwill of CU).
Instead of sticking to their lasts, management ventured into other areas where they were too small to compete successfully. They turned profits into losses. Few stores in my area (St. Louis) even carry their shoes anymore.
When you buy a company you are buying that company's management. Unfortunately, this company's management has negative value, as they are skilled mostly in ripping off stockholders and maintaining their own power.
Over the past 8 years they have proven this over and over. They only chance this stock has to take off is for a new bunch of fools with fresh money to buy in when a "head fake" in earning makes it look like things are heading skyward. I am sorry for those of you who bought in the teen and higher recently. Your only benefit will be a tax loss (unless you bought in a tax-deferred account).