Talk about a strategical blunder, what in the world was Ford management thinking by planning bonuses for top management at a time like this? And now they are moving into negotiations with the UAW and looking for huge concessions. This is right up there with our friend Mark flying back and forth from Florida to Dearborn on the company dime. Hope these bad decisions don't cross over into new product planning. Mulally needs to get a better handle on PR IMO.
But the timing, the rationale & lack of sensitivity at this point in time is indefensible. It shows bad judgement and a loss of connect with the situation that Ford is in at this time. It's a bad PR decision on the brink of callousness. In a nutshell, it should'nt have happened. It causes me to show concern about Ford's new management. I suspect I'm not alone on that opinion.
I agree that it isn't smart to offer bonuses at the present time.
If the company wants to pay bonuses, pay them AFTER the North American operations return to profitability. Paying them anytime before that is counterproductive(to put it mildly), given that the union is being asked for givebacks and given that the dividend has been suspended.