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Have to remember that the new GM trucks coming out next year. Many holding off for better tech trucks? Which mean GM will have to anti-up their incentives. Plus Ram is now a legit competitor.
GM ramped up production of the current full-size truck so that its dealers wouldn't be devoid of trucks before the new Silverado/Sierra came out ... it looks like they overproduced.
Chrysler has indeed improved the Ram truck, but it apparently still needs $5k on the hood to move it ...