The GOP has conducted an autopsy on itself—and the results aren’t pretty.
The study, conducted by the Republican National Committee, and released Monday, concludes with a truth that most politicos already acknowledge: The party has a major "messaging" problem, and many view the GOP as a group of “stuffy old men,” an entity at which “young voters are increasingly rolling their eyes,” and minorities “think Republicans do not like them.” To that list should be added women: Obama defeated Romney by about 11 points among female voters.
The study makes several recommendations for improving the GOP "brand," all of them superficial and unlikely to have much effect.
On gay rights: The report makes clear the generational gap on the issue of gay rights. It goes as far as to call it a “gateway” issue, especially among young voters deciding whether or not the party is for them. It says the party needs to campaign among the group and demonstrate “we care about them too.” There was no recommendation for actual policy changes.
On immigration: The party needs to “embrace and champion comprehensive immigration reform” or else face the continuing “shrink to its core constituencies.” It does not offer a specific policy prescription.
On super PACs: The report calls Super PAC money a “wild card that weakens our eventual nominee” due to the influx of negative ads. This may not go over well with many in the party who lack popular support and count on big-time super PAC money to finance their campaigns.
On celeb power: The GOP wants a Beyonce of its own, and urges the creation of a “Celebrity Task Force” to host events for the RNC to attract younger voters. It also suggests GOP leaders participate in interviews on programs like “The Daily Show,” The “Colbert Report” “MTV” and magazines like “People” and “Us Weekly.” The report contains no acknowledgment that there are few attractive celebrities who support the party.