Probably because the "name" thing. The profits sure aren't gonna be there for the company anything like they have been. They load up too much adwords and people will flock elsewhere, plus they have not put in the hard enough work to build goog lasting community. Even Yahoo is way better. Cnet.com now that community of sites was built solid to last and it's ways of integrating advertising is the best. Unlike All the Googles, Altavistas, Go.coms Netscapes. They were/are still like the older money grabbing Dot.Busts.