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  • xxchicagobadboyxx xxchicagobadboyxx Jan 30, 2008 2:46 AM Flag

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    Speaking to analysts on a conference call Tuesday afternoon, Yang reiterated his long-term growth stategy to make Yahoo a "must buy" for advertisers, a starting point for consumers and an appealing platform for third-party developers.

    "We're not tinkering around the edges. We're making significant, and what we believe are game-changing investments in Yahoo's future," Yang told analysts.

    But investors had heard the broad stategy before and they were eager to see indications that Yahoo was moving aggressively to regain its footing in the face of stiff competition from rival Google Inc.

    Yahoo accounted for 17.7% of all U.S. search queries in December 2007, while Google continued to dominate with a 56.3% share of the market, according to Nielson Online.

    Google gained ground on other fronts as well, said Nielsen Online. Web traffic to Yahoo web sites rose 2% to a three month average monthly unique audience of 112.2 million unique visitors in the fourth quarter of 2007. Meanwhile traffic to Google sites rose to a three month average monthly unique audience of 117.5 million in the final 3 months of 2007, up 13% from 2006.

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    • Speaking to analysts on a conference call Tuesday afternoon, Yang reiterated his long-term growth stategy to make Yahoo a "must buy" for advertisers, a starting point for consumers and an appealing platform for third-party developers.

      "We're not tinkering around the edges. We're making significant, and what we believe are game-changing investments in Yahoo's future," Yang told analysts.

      But investors had heard the broad stategy before and they were eager to see indications that Yahoo was moving aggressively to regain its footing in the face of stiff competition from rival Google Inc.

      Yahoo accounted for 17.7% of all U.S. search queries in December 2007, while Google continued to dominate with a 56.3% share of the market, according to Nielson Online.

      Google gained ground on other fronts as well, said Nielsen Online. Web traffic to Yahoo web sites rose 2% to a three month average monthly unique audience of 112.2 million unique visitors in the fourth quarter of 2007. Meanwhile traffic to Google sites rose to a three month average monthly unique audience of 117.5 million in the final 3 months of 2007, up 13% from 2006.

 
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