I personally bought some Nov PUTS today. I try to separate my feelings about the company from the stock. Lot of headwind this week with tech earnings, economic numbers, and fear. Just look at IBM, they pre-announce earnings and maintained there outlook but it didn't give the stock price much of a boost. Right now it's all about market sentiment and it's not great. The market is readjusting itself and I think there is no reason to go long this week. Next week might be a different story but for now sell into the rally while you still can.