Significant incremental revenue source for Google that just started August 1 -
Wound not be surprised to see an acqusition at some point in light of the local search patents LOCM owns. If those patents were owned by Google or another company that had deep enough pockets to enfore them, they could be worth billions.
Dear L O C M investors & traders, I want to give you basic information regarding L O C M, which has had its share of challenges this year. This has been their boldest year, also. They have met the challenge of the yahoo/bing severance earlier this year with a new alliance with Google, (and Yahoo came crawling back!). These facts are very positive for L O C M. In addition, L O C M has been brave enough to make key purchases in order to fulfill their own plan and agenda to become a top competitor in the local adspace sector of the internet, partnered with Google (recent commencement of a 2-year contract agreement) who is helping to mastermind this plan, it is also rumored. These acquisitions have been and are presently being integrated into a working model, this has been a great challenge for them this year, a challenge they have met with diligence. This will be one of many keys to future profitability for L O C M and its shareholders. Some of the acquisitions are already profitable, such as Spreebird/ScreaminDailyDeals which is outperforming in the geographical areas of operation, and this one acquisition is expanding rapidly. L O C M was awarded a patent recently, a very broad local search patent that has the bigger local search companies scrambling to draw legal lines because it seems there are serious overlaps between these companies and L O C M with its broad patent now, all positive for L O C M. The coming IPOs of Groupon and LivingSocial are also positives for L O C M, as the interest and media coverage of these events heat up with regards to the local adspace sector of the internet.
The rumor mill has once again spit out possibilities of an L O C M buyout similar to the rumor last year of Google wanting to buy L O C M. Remember also that Google offered huge money earlier this year for Groupon, but Google was turned down on their very generous offer (does Google have an axe to grind?). Now that L O C M is partnered with Google with a 2-year contract beginning August 1, 2011, one can extrapolate that the two will try to be an opposition player against the other local search giants. This industry is still in its infancy, and is picking up steam year over year, with some amazing high-dollar revenue projections for the coming years. Companies in general worldwide are switching to an internet-based type of targeted local marketing where they can more efficiently make use of their advertising dollars, in the face of faltering economies and shrinking budgets. Let's face it, the yellowpages is going to be replaced by this local search sector of the internet.
L O C M has recently added cell phone search applications to their barrage of artillery, and they can check that off of their list of things to do this year; expect many improvements in that department for use with all cell phones and services. The timing of these accomplishments is right in line with the pending IPOs of Groupon and LivingSocial. L O C M with its key partnerships and acquisitions of the past year are poised to be in direct competition with the big boys, and looks more and more like a takeover candidate (who might it be?) The L O C M share price has been hammered down this year to an oversold condition. L O C M may be set to surprise with neutral to positive 3rd quarter earnings reporting. Factoring in everything, including sheer seasonality L O C M may, in all likelihood, be a bargain at these historic share price lows, and shortsellers may find themselves in a serious pickle sooner rather than later. At a minimum, L O C M makes for a very interesting story, one worthy of consideration. Long may you run!
Disclosure: I am long L O C M & I intend to buy more on any sustained weakness.
By Local.com Corporation
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In the first half of 2011, Internet ad revenues rose to a record $14.9 billion, according to new data from the Interactive Advertising Bureau and PwC. The rate of growth was 23.2 percent, more than doubling the 11.3 percent growth rate that online ad revenues had in the first half of 2010.