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Alphabet Inc. Message Board

  • zip_i_t_do_da zip_i_t_do_da Jan 22, 2013 6:35 PM Flag

    Google said the average price paid by advertisers for a user's click fell 6% in the fourth quarter compared to the same period a year earlier. Recent weakness in the prices Google has been able to command for every click on an ad has been a source of concern for investors. However, the trend actually comes thanks to growing use of Google's search engine on phones--where the company isn't yet able to command the same sort of prices that it can on a traditional desktop computer.


    Sentiment: Strong Sell

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