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Alphabet Inc. Message Board

  • investora2z investora2z Sep 19, 2013 9:47 AM Flag

    Earnings will be a trigger

    Earnings are a few weeks away, and that will be the next major event for the stock. News from the Fed may help support the positivity, but ultimately fundamentals will matter. It has remained stuck in a range for the last few months, and has been unable to cross the $925 level convincingly. It may make an attempt to cross the highs before the earnings, but any rise in the stock price will make the earnings exposure even more risky. The last quarter earnings were not so perfect as some analysts had pointed out areas of concern. As mentioned in a seekingalpha article, the revenue growth was 19% on a yoy basis and the net income increased by 16%, but the investors were not impressed because all but $1 billion of its $14.1 billion revenues came from advertising, and their advertising rates declined. Increased usage of mobile devices is driving down advertisement rates which is likely to make it a bit difficult for Google to maintain robust growth. In fact, other companies like Facebook (FB) and Yahoo (YHOO) are also working out ways to make the transition to mobile devices more beneficial. Mobile usage will ultimately increase the usage significantly. Further, there have also been some reports which have highlighted concepts like banner blindness which can make growth of other online ads more difficult. Native advertising / social media sponsorship is picking up with companies like IZEA (IZEA) doing well recently. The author mentioned Google's efforts to diversify and keep the revenue growth going. The Enhanced Campaign project, which will force marketers to buy advertising for mobile computers and desktop computers in one package, is likely to help. The expected benefits of Motorola Mobility purchase and launches like driverless automobile are also expected to help in the growth efforts over the long term. The author predicted a 10% fall in the price of the stock before the earnings release. The next few days will give some indication whether that will happen or not..

 
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